CUKER – Digital Trends Report, 2023-2024

This repot by CUKER's Digital Trends highlights several key findings in the current and future digital landscape. Some of the trends mentioned include the increasing use of social media for brand research among internet users aged 16-24, with a 50% increase in adoption. Additionally, mobile phones were responsible for driving 61% of website traffic in 2022, with desktops and tablets accounting for the remaining 39%. This trend is expected to continue upward as more internet users come online. The report also emphasizes the growing importance of personalized experiences in consumer spending, stating that consumers are willing to spend 48% more when their experience is personalized. Post-sale customer engagement is another focus area, with 80% of customers stating that the experience a company provides is as important as its products or services. The report also highlights the increasing popularity of online grocery ordering in the United States, predicting that food and beverage retail eCommerce revenue will surpass the $24 billion mark by 2023. Overall, this report provides insights into industry trends, technology advancements, consumer behavior, and the future of the digital landscape.