Dentsu - 2023 Global Ad Spend Forecasts

Dentsu, a multinational advertising and public relations company, has released its 2023 Global Ad Spend Forecasts report. The report predicts that overall ad spending will continue to grow in 2023, but with the gains driven mostly by inflation rather than increased advertising volume or inventory sales. Despite the political and economic uncertainty of the past year, 2022 has been a strong year for the advertising industry. The report will explore key trends seen in data from around the world and within specific sectors, and will offer insight into what these trends mean for the industry, brands, and media owners. The report also highlights that in 2023, the industry will face increased pressures and demands on advertising dollars. This report will be useful for businesses, brands, and media owners to understand the current state of the advertising industry and plan accordingly.