Dentsu – Global Ad Spend Forecasts, Dec 2024

The report by Dentsu "Global Ad Spend Forecasts" explores the projected growth of the global advertising market for 2024 and beyond. The report forecasts a $48.9 billion increase in global ad spend, reaching $772.4 billion by the end of 2024, driven by double-digit growth in digital ad spend and key events. Growth is expected to continue at 5.9% in 2025, outpacing the global economy. The Americas, Asia-Pacific, and EMEA regions are highlighted as major contributors. Algorithmic ad spend is projected to rise significantly, with retail media, paid search, and paid social leading new ad investments. Traditional media like television and out-of-home continue to evolve, with connected TV and digital formats gaining traction. Sectors such as finance, pharmaceuticals, and travel are expected to see the fastest growth.