Emarketer - Digital Advertising Trends 2023
Summary
Advertisers are reducing spending on some channels more than others as macroeconomic conditions continue to deteriorate.
Privacy enforcement is heating up, but advertisers aren’t prepared for new legislation.
Big changes in content moderation could result from US Supreme Court decisions.
Amazon’s competitors in the retail media space are beefing up their offerings.
Region:
Global
Published:
January 2023
Author(s):
Evelyn Mitchell
Language:
English