Emplifi – The State of Social Media Marketing, 2026

The report focuses on the state of social media marketing in 2026, emphasizing trends, tools, team dynamics, and the impact of AI on marketing practices.

Key findings include the dominance of short-form video content, widespread feelings of burnout among marketers, increased productivity through AI tools, and challenges related to data privacy, technology integration, and internal skills. The report highlights that organizational readiness is the main obstacle to effectively scaling AI technology in marketing.