FraudScore – Ad Fraud Trends, Outcomes & Aftermath Compared to 2024 and 2023

This report analyzes ad fraud levels, trends, and characteristics in 2025 compared to 2024 and 2023.

It reveals that 2025 has the highest level of ad fraud observed by FraudScore, with 47.40% of all advertising traffic classified as fraudulent. The analysis covers aggregated mobile and web traffic across various advertising models, platforms, app categories, and geographic regions, including monthly fraud distribution and platform-specific insights.