Gartner – 2025 Digital IQ Strategy Guide for CMOs

The main theme of the report is to provide strategic guidance for Chief Marketing Officers (CMOs) in the field of digital marketing.

The report emphasizes the necessity of making the right investments in digital marketing to achieve growth goals under constrained resources. Key takeaways include the need for investments in strategic planning, improving customer understanding, creating experiences that change perceptions, and using Digital IQ analysis to assess and compare brand digital performance.