Gartner – CMO Spend Survey Data Snapshots 2025
Summary
The main theme of the report is the analysis of marketing budget allocations for 2025, focusing on digital and offline channels.
Key findings include: Digital spending accounts for 61% of the total marketing budget in 2025. The largest offline expenses are for events. Paid media takes the largest share of the budget. Search is a high-spend, high-impact channel. The report provides data for 11 countries and covers 10 major industries.
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