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GWI – 5 Major Marketing Trends for 2026 You Can’t Afford to Overlook

Summary

This report highlights five major marketing trends for 2026 that marketers cannot afford to overlook.

It covers the transformative impact of AI on marketing, the gap between consumer intent and behavior, the sustained dominance of social media, the unique dynamics around the 2026 World Cup, and the emergence of Generation Alpha as a key demographic.

Region: Global 
Published: January 2026 
Author(s): GWI 
Language: English 
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