Hubspot – The State of Marketing 2024

Marketing is experiencing rapid change due to advancements in AI and automation, as well as a fast-paced world. The shift from the Age of Information to the Age of Intelligence means marketers must act on intelligence to succeed. This transformation has significant implications for how people research and engage with brands, impacting the effectiveness of marketing channels and strategies. Generating traffic and leads is becoming increasingly challenging, and a one-size-fits-most approach no longer works. Marketers must navigate these challenges while working within tight budgets. The report highlights the need for marketers to approach awareness, engagement, personalization, efficiency, and growth in new ways in 2024.