IFPI – Global Music Report, 2024

The IFPI Global Music Report for 2024 highlights the importance of record executives who are passionate about music and dedicated to helping artists succeed. Record companies are investing heavily in A&R and marketing to support artists and connect fans worldwide. Innovation is key in reshaping the music industry, with a focus on artist-label collaborations, new technologies, and career opportunities for non-traditional artists. However, challenges such as digital piracy and streaming fraud still exist. The emergence of generative AI presents a new challenge as developers create products that compete with artists' work without authorization. Record companies need effective tools and support from authorities and the music sector to ensure a sustainable ecosystem. Despite these challenges, the power of music to engage and connect people remains strong. By working together with artists to drive creativity, the music industry looks forward to shaping the next chapter and exploring exciting possibilities ahead.