Influencer Marketing Hub – Influencer Marketing Benchmark Report, 2025

The report is dedicated to the analysis and forecasts in the field of influencer marketing for 2025, including market dynamics, growth, and key trends.

Key findings include that influencer marketing will reach $32.55 billion by 2025 with an annual growth of 35.63%. Social media has become the largest advertising channel in the world, with global ad spending reaching $266.92 billion in 2025. Political and economic uncertainties, such as a potential TikTok ban in the US, have affected investment intentions, leading to a 17.2% decline. In 2025, there are 6939 service providers and platforms related to influencer marketing, significantly more compared to 1120 in 2019.