Interbrand – Best Global Brands, 2023

Interbrand welcomes readers to its 24th Best Global Brands Report for 2023 and aims to provide a comprehensive understanding of what it takes to become one of the world's most valuable brands. The report reveals a notable slowdown in brand growth, with the total value of the Best Global Brands increasing by only 5.7% in 2023, compared to a 16% surge in 2022. Many brands have adopted a cautious and conservative approach to mitigate risks. However, there are brands that have displayed bold leadership and exceptional growth, and the report delves into why and how they achieved this. The report consists of five chapters dedicated to answering the question of how to build a resilient Best Global Brand that can adapt to the demands of the ever-changing market. Industry leaders provide expert commentary, and Interbrand's own employees discuss real-world challenges in brand strategy. The report aims to offer a compelling perspective on the transformative journey of building a brand that drives growth. Interbrand expresses gratitude to its employees, clients, and partners globally, as well as its Horizon Board, which helps shape the future of brand thinking. Interbrand empowers its clients with confidence, leveraging extensive data, innovative methodology, and its network of the world's best global brands. The report aims to guide readers towards bigger opportunities, bolder moves, and long-term success.