Kantar – Most Valuable Global Brands, 2024

In the report by Kantar – Most Valuable Global Brands, 2024, the authors highlight the significant growth contributed by top tech brands, particularly Apple, which crosses $1 trillion in brand value. They also recognize the diverse brands in Retail and Apparel sectors that are outpacing overall growth. Strong brands are always seeking ways to accelerate growth through leveraging insights, impactful marketing strategies, and breakthrough innovations. The Blueprint for Brand Growth by Kantar combines attitudinal and behavioral data to provide a comprehensive guide for marketers to drive brand growth. This model has been refined over 19 years, using financial data and consumer research from over 50 countries. The authors emphasize the importance of distinct and emotionally resonant brand identities in boosting brand value. The Blueprint outlines the main Growth Driver and three interconnected Growth Accelerators for shaping a brand's future. The authors are excited about this work and offer a downloadable visual guide for easy reference.