Kantar – Most Valuable Global Brands 2025

Summary

The main theme of the report is the analysis of the most valuable global brands for 2025, with a focus on the 20-year history of Kantar BrandZ brand research.

The report highlights that strong brands demonstrate higher shareholder returns, greater resilience during economic crises, and faster recovery from disruptions. This year, the report includes a new Global Top 100 ranking, which increased by 29% to reach a record high of over $10 trillion. The report also offers 10 key insights based on 20 years of research, accompanied by illustrations in collaboration with 'Information is Beautiful'.

Region: Global

Published: May 2025

Author(s): Kantar

Language: English

Tech drivers: AI Big Data Analytics Blockchain Cybersecurity and privacy Metaverse & Web3 Mobile Quantum Computing Social Media

Social drivers: Diversity and equality Globalisation Inclusivity Pandemics Sustainability and ethics

Geopolitical drivers: Economic conditions Political instability and conflicts Regulatory changes Supply chains disruption Workforce availability

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