Liftoff – Mobile Ad Creative Index, 2024

After a challenging couple of years, the mobile ad ecosystem and digital ad industry are showing signs of improvement with a projected 10% increase in global ad spend for 2024. AI investments are driving conversations and platform upgrades to enhance creative production and optimization. AI tools like Bard and Midjourney are transforming mobile ad creative design, testing, and scaling for marketers. In Liftoff’s Mobile Ad Creative Index, tips are shared on embracing generative AI for faster results and better performance. Additionally, updates on well-known performance levers for ad creative are explored. The guide also discusses the importance of optimizing user-generated content and highlights trends in gaming ads such as minigames and live events that can boost user acquisition campaigns. Furthermore, the index provides benchmarks for cost, conversion rates, and ROI across four app verticals: gaming, e-commerce, finance, and entertainment. The guide also explains different types of mobile ad formats like banners, native ads, interstitial ads, playable ads, and video ads.