Measure Studio – Fast Food, Faster Feeds

The report analyzes Instagram posts published by the top 25 quick-service restaurant (QSR) brands in Q2 2025 to identify the most effective posts, content performance metrics, and key trends.

A large number of posts does not guarantee more views; only Starbucks and Dunkin' made it to the top 10 in both post count and total views. Engagement significantly increases with influencer partnerships. Visually appealing content attracts more user attention. Paid partnerships are effective; 75% of such posts outperform their median performance metrics.