Meltwater – Global State of Social Media, 2025

The report by Meltwater "Global State of Social Media 2025" provides insights into the evolving landscape of social media and the challenges faced by marketing teams. As we head into 2025, this report aims to answer critical questions about the state of social media by surveying over 1,000 professionals worldwide. It explores the primary focus areas, evolving tools, and platforms leading the charge in social media. The report serves as a pulse check for teams to understand how their peers view social media, providing valuable insights into preferences, practices, and decisions that drive today's business landscape. Key questions addressed include the biggest challenges for social media teams, whether marketing budgets for social media are increasing, and how brands are leveraging social listening.