META – Rethinking Media Mix Effectiveness in the New Digital Landscape

An uncertain macroeconomic environment, increasing pressures on profitability, and changes in media consumption are reshaping the marketing landscape. Though macroeconomic factors including rising inflation and a war in Europe continue, increasing fuel and utility prices and volatile interest rates are stoking consumer uncertainty. In Asia Pacific, as many as 61% of people are already in a recessionary mindset, reevaluating their spending. This whitepaper, consolidated by Meta and supported by research from Kantar and Nielsen, presents new marketing tools and strategies to navigate these challenges and grow in the digital era.