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Metricool – Social Media Study, 2025

Summary

The main theme of the report is social media analysis. The report presents the results of analyzing over 21 million posts from 8 different platforms, including LinkedIn, Facebook, TikTok, and others. It focuses on key metrics such as growth, reach, interactions, engagement, and clicks. Best practices and the ideal social media funnel are also discussed. The document emphasizes identifying trends that will shape the future of social networks.

Region: Global

Published: February 2025

Author(s): Metricool

Language: English

Tech drivers: AI Big Data Analytics Social Media Standards and interoperability

Social drivers: Inclusivity

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