Netflix Ads – Still Watching 2025: Every Story, Any Time
Summary
This report focuses on streaming audiences in 2025, especially Gen Z and Millennial viewers, and their engagement with streaming content.
It highlights how streaming is the preferred medium for genuine engagement among younger audiences, with Netflix reaching over 2.2 billion subscribers globally. The report also discusses the impact of streaming on advertising, fandom, and cultural connection, based on independent research and Netflix’s own data including a global survey of 9,000 frequent streaming viewers.
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