Okkam – Retail Media Kit Playbook 1.0, 2025

The main theme of the document is related to Retail Media and its use for advertising placement.

The document describes how to effectively use Retail Media to promote brands, including working with inventory and analytics. Key findings include the growth of the Retail Media market internationally, especially in the USA, Europe, and Northeast Asia, and its advantages over traditional advertising. The growth of e-commerce and omnichannel retail, as well as the impact of retail on consumer behavior, is noted.