Open Loyalty – Loyalty Program Trends, 2026

The report explores key shifts, priorities, and innovations shaping the future of customer loyalty programs up to the year 2026.

It provides a data-driven analysis based on responses from over 170 loyalty and CRM leaders, highlighting themes such as gamification, personalization, automation, and AI in loyalty strategies. The report addresses challenges including rising customer expectations, market saturation, shrinking margins, and regulatory pressures, aiming to help marketers increase Customer Lifetime Value, reduce churn, and drive engagement and retention.