Pugpig – State of the Mobile Publishing Market Report, 2024

The Pugpig State of the Mobile Publishing Market Report for 2024 highlights key trends in mobile publishing and the future of apps. The report shows that mobile is the dominant platform for audiences globally, with stable or growing usage. News and magazines are experiencing significant growth in both downloads and revenue. There is a rising demand for AI chat and image generation apps, with a halo effect on apps featuring AI technology. Publishers prioritize first-party data collection through their apps. Push notifications are considered a crucial feature for apps, fostering direct engagement with users. Audio, puzzles, and digital editions are proven to drive high engagement levels, suggesting publishers should focus on these formats to build audience loyalty. Publishers aim to create apps with personalized content and enhanced interactive features to increase revenue. The report includes a mix of quantitative data from external sources and proprietary analytics from a portfolio of 400 apps. Survey data from 72 media leaders working at various publications offers insights into the industry landscape.