PwC – Global Entertainment & Media Outlook Perspectives Report, 2024–2028

The report focuses on the global entertainment and media industry, analyzing consumer and advertising spending across multiple segments and countries.

It provides five-year historical data and forecasts covering 53 countries and 15 segments including cinema, internet advertising, music, podcasts, OTT video, esports, VR and AR, NFTs, artificial intelligence, and the metaverse. Key findings include expected global growth at a CAGR of approximately 3.9% through 2028, with regional variations and global advertising revenue projected to reach US$1 trillion by 2026.