The main theme of the report concerns changes in news consumption and the media landscape in 2025.
Key findings include a decline in engagement with traditional media such as television, print, and news websites, with an increased reliance on social media, video platforms, and online aggregators. Trust in news remains stable at 40% for the third consecutive year. Two new trends are highlighted: the rise of an alternative media ecosystem, including YouTubers, TikTokers, and podcasters, and ongoing pressure on existing business models of news publishers.