Roku – Advertising Predictions Report, 2024

Roku, the leading TV streaming platform in the US, has released its advertising predictions report for 2024. The report highlights the significant decline in linear TV viewership, which fell below 50% for the first time in 2023. This decline is attributed to the increasing reach that advertisers can achieve through streaming platforms. Roku's mission is to connect and benefit the entire TV ecosystem, and its 75.8 million active accounts and partnerships with publishers and advertisers worldwide provide a unique perspective on emerging trends. In 2023, the launch of new ad-supported options from streaming services proved beneficial for consumers, brands, and streaming platforms alike. Consumers now have more options to choose from, and brands gain access to premium advertising inventory. In the coming year, the industry will see new opportunities due to changing dynamics, content production constraints, and emerging trends. Roku predicts several key trends for 2024: advertisers will further embrace streaming, streaming giants will focus on building loyalty, a niche sport will gain mainstream popularity, retail media and streaming will complement each other, and retailers will develop shoppable storefronts for streaming campaigns. Roku hopes that their predictions and analysis will guide the industry in the year ahead. They wish everyone a happy, healthy, and prosperous 2024.