Sensor Tower – Digital Market Index, Dec 2024

The main theme of the report concerns the latest trends in mobile apps and digital advertising for the fourth quarter of 2024. Key findings include a record global revenue from in-app purchases (IAP) reaching $39.4 billion in Q4 2024, representing a 13.5% increase from the previous year. Total global IAP revenue in 2024 was $150 billion, up 12.5% from the previous year. Revenue from non-gaming apps grew by 28.2% to $19.2 billion, while mobile gaming revenue stabilized at $20.2 billion in Q4 2024.