Sensor Tower – Playing to Win: 2025 Digital Game Advertising Report

The main theme of the report is the analysis of trends in digital advertising in the gaming industry for 2025.

Key findings include: Total digital advertising spending in the gaming industry amounted to $8.7 billion, covering 14 markets. Despite a decline in mobile app downloads following the introduction of ATT, downloads on Steam show steady growth. Performance-optimized mobile ad networks dominate mobile platforms, while YouTube is the main channel for PC/console gaming audiences. The game 'Royal Kingdom' became the 18th largest in the world by in-app purchase revenue in less than a year.