Sensor Tower – State of Digital Advertising India, 2025

The main theme of the report concerns the state of digital advertising in India by 2025.

Sensor Tower provides data and analytical solutions for mobile applications, digital advertising, and media, helping brands and advertisers understand competitor strategies and audiences across various platforms (web, social media, mobile devices). The Sensor Tower platform offers various solutions, including App Advertising Insights, App Performance Insights, Audience Insights, Pathmatics Digital Advertising Insights, and Pathmatics Retail Media Insights, which help users gain insights into user acquisition strategies, app performance, audience, and the digital advertising ecosystem.