The main theme of the report concerns the use and effectiveness of playable ads for mobile applications on a global level.
Playable Factory provides platforms for creating such ads, collaborating with over 250 leading game publishers and brands, allowing the creation of more than 150,000 interactive ads annually. SocialPeta offers tools for analyzing ad data, covering more than 80 countries and over 80 well-known advertising channels, aiding in the development of marketing strategies.