Sprout Social Index Report, 2023

The Sprout Social Index Report for 2023 discusses the growing significance of social media in our lives and the increasing recognition of social media teams. The report showcases that industry leaders have successfully made consumers more open to businesses in their social media feeds, with audiences actively seeking out branded content. Consequently, senior executives and leaders are now looking to leverage the potential of social media and are relying on their social media teams to demonstrate how it can have a significant impact on their businesses. This report highlights the current unexplored territory, which presents a unique opportunity for exceptional brands and careers to emerge. Rising to the challenges of this moment can reaffirm the value that social media teams bring as leaders. To determine the most effective methods to capitalize on this critical moment, the Sprout Social Index conducted surveys with over 1,800 consumers and 900 marketers in the US and UK. The findings reveal the priorities of both groups in today's evolving social media landscape, identify gaps, and provide insights on how to bridge them.