TheTradeDesk & Kantar OTT Advertiser Guide

The Trade Desk and Kantar have released an OTT Advertiser Guide for Southeast Asia, which highlights the growing trend of consumers in the region cutting the cord and switching to over-the-top (OTT) channels. According to a study commissioned by The Trade Desk, there are now 200 million users in Southeast Asia who stream 9.7 billion hours of OTT content per month, an increase of 22% in OTT consumption over the past year. The guide provides marketers with key findings and opportunities to tap into one of the fastest growing channels in the region. It also shares insights into how and why forward-thinking brands and advertisers are reaching audiences with OTT. The guide aims to provide advertisers and marketers with the tools and strategies they need to be successful in the OTT space in Southeast Asia.