Vistar Media – Retail Media & DOOH: The Trends Shaping the Future of In-Store Advertising

The main theme of the report is the exploration of the impact of retail advertisements, particularly digital out-of-home (DOOH) placements, on consumer perception and behavior.

Key findings include that DOOH advertisements enhance the shopping experience by providing valuable information and entertainment. 95% of consumers have a positive or neutral attitude towards in-store advertising. Placing screens at key points of the shopper's journey can stimulate impulse purchases and deepen digital engagement. Understanding the dynamics of DOOH interaction and shopper behavior is crucial for creating memorable brands.