WeAreSocial - Digital 2023 Global Overview

The Digital 2023 report shows that there has been a decline in the overall time spent using the internet, but this doesn't mean the internet is becoming less important. Instead, people are being more intentional in their use of digital technologies and valuing the quality of their experiences over quantity. Despite the decrease in total time spent, people are spending more time on social media and global user numbers are still growing. There have been some changes in the reach figures for advertising published by individual platforms, so marketers should pay close attention. People are turning to social media for information and discovering new things, and the internet is being used for more than just information search, with people streaming content and buying things online, and using a wider range of connected devices. Mobile phones remain at the center of digital behaviors, with people spending over five hours a day interacting with their smartphones, but computers continue to play an essential role in digital activities. Economic challenges and scandals have cooled some "hot" digital trends, but internet users are becoming more discerning, leading to continued evolution in online behaviors in 2023, influenced by macroeconomic trends and the rise of generative AI.