WPP Media – Advertising in 2030, Sep 2025
Summary
The main theme of the report is the future of advertising by 2030.
The report examines changes in media, technology, and commerce, as well as the impact of the COVID-19 pandemic on these areas. Key findings include increased confidence in generative AI as a creative tool, decreased expectations for the role of virtual reality as the metaverse has not gained the expected traction, changes in streaming service models, and a resurgence of interest in QR codes.
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