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YouTube – Global Culture & Trends Report, 2025

Summary

This report provides an annual overview of trending topics, top creators, and top songs on YouTube across various countries and regions for the year 2025.

It includes top 10 lists of the most-subscribed creators, trending topics, and songs, highlighting emerging themes shaping the future of creativity globally. The report also showcases how YouTube creators, artists, and fans influence culture worldwide, with specific examples from countries like Indonesia, Mexico, and the United States.

Region: Global 
Published: February 2026 
Author(s): YouTube 
Language: English 
Tech drivers: AI Mobile Social Media 
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