Knight Frank – Beyond Bricks: The Pulse of Home Buying, 2025

The main theme of the report is the analysis of home buyers' preferences and decisions in the residential real estate market in India by 2025.

Key findings include the dominance of home ownership preference over renting, with 80% of respondents preferring to own a home. Cities like Chennai, Ahmedabad, and the Mumbai Metropolitan Region (MMR) show the highest inclination towards home ownership. In cities like Bangalore and the National Capital Region (NCR), there is a lower inclination towards ownership due to high real estate prices and a significant influx of young professionals and migrants preferring to rent.