Capgemini – Beyond the Game: The New Era of AI-Powered Sports Engagement

The main theme of the report is the exploration of how technologies, particularly artificial intelligence (AI) and generative AI (Gen AI), are transforming the fan experience in sports.

Key findings include the return of fans to stadiums, the transformation of remote fan experiences through AI/Gen AI, the importance of data in sports content consumption, the balance between technological innovation and authentic sports experiences, the acceptance of AI by fans where a significant portion already uses AI tools to access sports information and trusts AI-generated content, and concerns about the overuse of technology affecting the authenticity and enjoyment of live sports experiences, including misinformation and data privacy issues.