Drake Star – Global Sports Tech Report, 2024

The main topic of the report is the analysis of deals and investments in the sports technology sector in 2024.

The year 2024 was a record year for sports tech deals with an announced deal value of over $86 billion through more than 1100 deals. In 2024, there were 486 M&A deals with a total value of $68 billion, which is 1.7 times more than in 2023. $4.5 billion was raised through 648 private placements, including 17 large financings of more than $50 million. Despite significant financings, the total number of deals decreased by 8.3% compared to the previous year. More than $6 billion was raised for acquisitions and investments in sports and media in 2024. Public markets saw a wave of debt refinancing, indicating a recovery in investor confidence.