European Commission – Artificial Intelligence in the Sport Sector

Summary

The main theme of the document is the application of artificial intelligence (AI) in the sports sector.

The document examines the definition of AI, its practical applications in sports, as well as the challenges and limitations associated with its implementation. Sections are included on the impact of AI on amateur and professional sports, as well as on fan engagement. The document also provides recommendations for SHARE 2.0 members to enhance AI implementation in sports clubs and improve the competitiveness of professional sports.

Region: European Union

Published: September 2025

Author(s): European Commission

Language: English

Tech drivers: AI Big Data Analytics Social Media Standards and interoperability

Social drivers: Sustainability and ethics

Geopolitical drivers: Economic conditions Regulatory changes Workforce availability

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