Formula 1 – 2025 Global F1 Fan Survey

This report presents the findings of the largest study of its kind in sport, surveying over 100,000 self-identified Formula 1 fans from more than 185 countries.

It explores the global fan base of F1, highlighting its international reach across 21 countries and 24 race destinations. Key insights include the increasing diversity of fans, growth in markets such as the U.S., India, and Southeast Asia, and F1's reputation as a trusted and culturally relevant brand. The survey also covers fan engagement, sponsorship impact, and future developments like sustainable fuel and new teams starting in 2026.