Newzoo – Generations & Video Games, 2023

The introduction to Newzoo's report highlights the diverse nature of the global gaming audience, emphasizing that gamers are not a uniform group. The audience consists of individuals with different motivations, personalities, and desires, and their interactions with games and platforms are constantly evolving as the industry adopts new business models and technologies. Given this complexity, it is crucial to understand why different gamers engage with games in various ways, whether it be playing, viewing, creating, or spending on games. Age is identified as a valuable metric for analyzing gamers, as it provides insights into generational behaviors and trends. This includes understanding which generations spend the most on games and how certain age groups respond to in-game brand partnerships. The report aims to explore the global gaming audience across generations and draws data from the 2023 Global Gamer Study. By analyzing this data, the report seeks to identify what resonates with players of all ages. The highlights of this comprehensive report on the greatest gaming generations are yet to be revealed.