SensorTower – State of Gaming, 2024

The report discusses the gaming market in 2023, highlighting a decline in worldwide downloads for both major app stores, particularly on Android. Despite this, there were successful game launches that engaged players and generated revenue in various genres. The puzzle genre saw a smaller decline thanks to games like Block Blast and Royal Match, focusing on user retention through events and live operations. Tabletop games like Ludo King and Uno! performed well, showcasing the importance of brand recognition in attracting players. However, genres like Simulation, Action, and Arcade experienced significant drops, mainly due to increased user acquisition costs affecting smaller margin games. The report emphasizes the importance of strategies that keep existing players engaged and the challenges faced by publishers in reaching their target audience in the competitive mobile gaming market.