WEF – Sports for People and Planet, Jan 2026

The report focuses on the sports economy as a powerful social and economic force globally.

It highlights the growth of the sports economy, its influence on culture, health, and community life, and its interconnection with environmental and health factors. The sports economy is a fast-growing multitrillion-dollar ecosystem that drives economic opportunities, trade, job creation, and productivity, especially in emerging markets. It connects humanity and nature, playing a vital role in health, inclusion, and social connection. However, rising health and environmental risks such as sedentary behavior, extreme heat, and pollution threaten its growth and positive impact. The sector faces the dual imperative to address these risks while continuing to promote prosperity and well-being.