Emergence – Beyond Benchmarks, 2024

Emergence introduces their Beyond Benchmarks report for 2024, aiming to provide valuable data and insights for founders and executives in the enterprise cloud market. The report is based on data collected from 600 B2B software companies in April 2024, with input from Partner VCs and Crunchbase. Key insights from the research include decreased ARR growth rates in 2023, challenges in fundraising, and the increasing use of GenAI technology. Despite the tough growth and funding environment, Emergence believes that iconic generational companies are currently being established. Companies are advised to consider leveraging GenAI in their products to stay ahead in the market, with most companies already incorporating GenAI features into their existing products. Only a portion of companies have launched entirely new GenAI products or SKUs, highlighting the significance of integrating this technology into existing offerings.