Recurly's 2023 State of Subscriptions

The global market value of the subscription economy is expected to reach $1.5 trillion by 2025, and subscriptions have proven to be a resilient solution for businesses looking to stabilize revenue streams and develop long-term relationships with customers. However, the subscription industry is maturing and becoming increasingly complex to manage due to factors such as competition and commoditization. Additionally, macroeconomic pressures such as the looming recession, inflation, and consumer confidence are causing consumers to make more intentional decisions about their spending. Subscriber expectations are also evolving, with personalization, value, and convenience becoming increasingly important. Despite these challenges, subscriptions remain one of the fastest-growing industries, and businesses that can meet these evolving expectations will likely see success in the coming year.