State of Subscription Apps 2023

RevenueCat has aggregated data from over 22,000 subscription apps to provide insights and benchmarks for the subscription app economy. This report covers actionable insights and tips from industry experts, spanning platforms, industries, geographies, business models, and revenue scales. It provides an atlas for the subscription app economy and aims to help businesses understand where they stand and improve their monetization metrics throughout the subscriber lifecycle. The report starts with a dataset breakdown and summary of findings, followed by benchmarks segmented by popular subscription app categories. The goal is to help businesses identify and address the biggest problems in their subscription app business, leading to growth and increased revenue.