SVB - State of Consumer Internet 2023

The consumer internet market in 2023 faces challenges such as inflation, interest rate hikes, geopolitical risk, and falling consumer sentiment. However, this also presents opportunities for disruptors to emerge. Startups will need to be agile, efficient, and capitalize on shifting consumer trends such as personalization, privacy, gaming, and sustainability. Only companies with the best technology, ideas, and go-to-market strategy will succeed. The report highlights examples of niches disrupting the consumer space, and startups can take advantage of leaner times and shifting consumer preferences to build better businesses and become market leaders.