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AARP – Tech Trends Adults 50 plus, 2024

Summary
The authors discuss the changing trends in technology adoption among adults aged 50 and above. They highlight that the 50-plus age group now has a similar level of ownership of primary tech devices as the younger 18-49 age group. Almost all adults aged 50 and above now own at least one tech device. While overall tech spending has decreased slightly from 2022 to 2023, ownership of smart TVs, smartphones, and wearables has increased year over year, particularly among those aged 60-69 and 70-plus. The authors note that older adults are actively engaged with various digital services and are more likely to access them through apps rather than websites. They also highlight that a majority of adults aged 50 and above, 86%, now stream at least some or all of their entertainment content, an increase from 64% in 2019. Furthermore, the authors find that technology is commonly used by older adults to stay connected with friends and family. The authors also discuss the potential for smart home and home safety technology among older adults. They note that while awareness of smart home technology is high, adoption among older adults has remained relatively stagnant over the past five years. Cameras, alarms, and appliance controls are the most relevant and interesting features for older adults. The main reason for the lack of interest in smart home technology among older adults is a perceived lack of need. In summary, the study reveals that older adults are increasingly embracing technology and are on par with younger age groups in terms of tech device ownership. They are actively engaged with digital services and utilize technology to stay connected. However, there is potential for further adoption and utilization of smart home technology among older adults.
Region: Global 
Published: January 2024 
Author(s): AARP 
Language: English 
Tech drivers: AI Mobile Social Media 
Social drivers: Aging population Inclusivity 
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